Vanity Fair moved to subscriptions and needed a system that converted and scaled. I redesigned paywall, checkout, and account flows—lifting conversion by 80% on mobile and 60% on desktop in week one—and rolled the framework to The New Yorker and WIRED.

NYU Langone Health serves millions of patients. On the Patient Access team, I rebuilt account creation, scheduling, and virtual visit flows—lifting activation from 14% to 88%. Clear language, guided steps, and accessible components cut drop-off and scaled telemedicine.

Dandy is a pet wellness startup offering personalized nutrition. I designed and launched a 0→1 subscription system—quiz, tailored plans, account management, and re-order flows—that turned discovery into dependable retention.

GQ has a loyal homepage audience; the challenge was surfacing deeper service content and commerce. In six weeks, I co-led a redesign with editorial, analytics, product, and engineering—clarifying navigation and elevating evergreen hubs.

Climatebase wanted to be the go-to climate jobs hub, but search and filters hid the signal. I rebuilt discovery—filters, search, profiles—so candidates find the right roles faster and hiring teams earn better matches.

Gentian uses AI and satellite imagery to automate habitat surveys. In 16 weeks, I turned a proof-of-concept into a self-serve MVP with an accessible, policy-aligned map legend and streamlined workflows.

Workiva’s carbon accounting needed clarity from ingest to disclosure. I mapped workflows with product and engineering, prototyped critical paths, and simplified data entry, calculation, and reporting.