I redesigned Vanity Fair’s subscription funnels, improving mobile conversions by 80% and desktop by 60% in the first week. We then scaled a unified monetization system across 23 brands via the Verso Design System—future-proofing revenue with consistent, brand-aligned patterns.

I redesigned the patient onboarding & activation journey, raising completions from 14% to 85%. Through research, usability testing, and simplified flows, we removed friction in validation and verification and codified reusable patterns that scaled telemedicine adoption.

I launched a 0→1 subscription platform with personalized quizzes, tailored recommendations, and account management flows—streamlining discovery, driving recurring revenue, and boosting retention through subscription UX and customer psychology.

GQ’s loyal homepage audience was missing high-value service content. In a six-week sprint, I led an end-to-end navigation redesign that improved content discovery and increased shopping click-through by 50%—balancing brand storytelling with conversion goals.

I led Gentian’s 0→1 biodiversity SaaS in 16 weeks—turning a proof-of-concept into a self-serve platform. I designed a policy-aligned visualization and accessible classification system that made AI habitat data usable for ecologists, landowners, and regulators.

I provided early design leadership for a carbon accounting platform, simplifying emissions workflows into usable dashboards. We improved compliance clarity and reporting accuracy for enterprise teams in regulated environments.

I redesigned search, filters, and profile clarity to make climate roles easier to explore—improving engagement while reinforcing a mission-driven marketplace brand.